Pauline Choffe
SFX
SFX artist Pauline Choffé has earned a reputation as a true magician of the real. A graduate of ENSAAMA, she developed an early fascination for materials and structures, which she now explores through her mastery of special effects for photography and film. Fire, frost, smoke, liquids, powders, textures, bubbles - everything others might imagine in 3D, she chooses to create tangibly, in front of the camera.
Her pursuit of the real reflects both scientific precision and artistic inventiveness. Each project becomes a laboratory where she observes, experiments, and engineers new solutions to bring the impossible to life. This approach has shaped a distinctive visual language where matter takes centre stage and spectacle arises from the encounter between technique and poetry.
Curious, meticulous, and endlessly inventive, Pauline continuously seeks new ways to surprise and inspire. Her expertise is sought after by major luxury and beauty houses who value her unique blend of reliability, creativity, and vision. More than a technician, she is a creator who transforms constraint into imagination, turning the laws of physics into visual art.
Collaborations include YSL, Lancôme, Armani, Dior, Chloé, Givenchy, Coty, Garnier, Clinique, Cartier, Tom Ford, Hennessy, Overda, Shu Uemura, Rémy Martin, Krug, Moët, Perrier, Pommard, Ralph Lauren, Make Up For Ever, Yquem, Clarins, Lancaster...
Recent Stories
NOV
PAULINE CHOFFE | PORTFOLIO PHOTO + FILM
Discover Pauline Choffe’s latest “Photo + Film” portfolio, a curated selection of images showcasing her unique creative vision. 📷 View and download directly below. For a custom edit or theme-based portfolio, please email laetitia@aecreative.paris
NOV
CHANEL | PAULINE CHOFFÉ
For Chanel’s Sublimage campaign, SFX artist Pauline Choffé designed and executed the special effects that bring to life the visual signature of the line. Through precise work on textures, reflections, and fluid movements, she created the illusion of weightless, luminous matter - an aesthetic that captures the essence of Chanel’s timeless elegance. (Photographer : Simone Cavadini)
NOV
FLAMES & BLOSSOMS | JEAN-BAPTISTE DEGEZ x PAULINE CHOFFE x THYRSE
A poetic exploration where fire meets frost. Between the ephemeral beauty of flowers, the sharp elegance of flames, and the delicate textures of frozen petals, Jean-Baptiste Degez, with SFX by Pauline Choffe and floral styling by Thyrse, captures a suspended moment of transformation through photography and video. This personal project reveals nature’s dual essence, fragile yet fierce, fleeting yet eternal, and intertwines it with the sensual world of fragrance. Discover the full series of photos and videos in the carousel below. (AI on videos by Felix Maillet)
NOV
FILM CASSANDRE YSL | ALESSANDRO SORCI x PAULINE CHOFFÉ
NOV
NOV
INFINIMENT COTY | JEAN-BAPTISTE DEGEZ x PAULINE CHOFFE
For Infiniment Coty Paris, our film director Jean-Baptiste Degez and our SFX artist Pauline Choffé joined forces with floral designer Garance du Nord to create a series of films celebrating the poetic power of each fragrance of INFINIMENT COTY. Over three weeks of filming, they explored the 14 universes of Infiniment Coty Paris, each inspired by an original fragrance imagined by Sue Nabi and Nicolas Vu. Every perfume became a story, every shot a metaphor - water, petals, pigments and textures were sculpted and filmed like living matter. This artistic team between image, substance and scent brought to life Coty’s vision of a renewed perfumery, one that embraces both innovation and emotion. Through their collaboration with COTY, Jean-Baptiste, Pauline and Garance translated invisible notes into tangible sensations, revealing the intimate connection between fragrance, art and movement. (Agency : COTY)
NOV
LANCASTER FILM & SHOOT | CHRISTOPHE JAGER x PAULINE CHOFFE
Photography and direction by Christophe Jager, with SFX by Pauline Choffé. A luminous still-life campaign revealing the sculptural beauty of Lancaster’s Golden Lift line. Light and texture intertwine in a golden choreography of precision and elegance.
NOV
LOUIS VUITTON | PAULINE CHOFFÉ
Our SFX artist Pauline Choffé created the special effects for Louis Vuitton’s latest beauty film. Her mastery of material and motion brought the products to life through refined textures and light effects, blending science and artistry to enhance the cinematic identity of the Maison. This collaboration highlights her signature approach, where experimentation and precision meet luxury and innovation. Director : Damien Krisl
NOV
CLARINS CAMPAIGNS | SIMON ESCOURBIAC X PAULINE CHOFFE
NOV
CARTIER | PAULINE CHOFFÉ
For Cartier’s Trinity campaign, SFX artist Pauline Choffé created refined material effects that bring the collection’s symbolic forms to life. Playing with textures, reflections, and movement, she designed poetic environments where water, sand, and light subtly echo the timeless harmony of the three rings. Her craftsmanship highlights Cartier’s heritage of elegance through a meticulous fusion of technique and emotion. Agency : Publicis
NOV