FEB
WHERE ARTISTRY MEETS EXPERTISE
Through Jean-Baptiste Degez’s lens, matter turns into sculpture. Golden, fluid light flows around each curve, revealing the essence of skincare. For Estée Lauder, abstraction and precision merge to transform texture into movement and transparency into visual emotion. Each image embodies timeless luxury - purity and mastery in perfect balance. (Craetive Direction : Wilfried Martin / Production: Tristan Godefroy)
Fernando Gomez shoots the Calvin Klein Euphoria collection across a full spectrum of saturated colour. Purple, gold, hot pink, each elixir given its own world, its own light, its own mood. Orchids, vanilla, liquid surfaces, the ingredients dissolve into pure sensation. Photography and film working together, colour as emotion, fragrance as atmosphere.
Kevin Larreguy captures actress Lola Le Lann for Marine Serre, blending fashion and attitude with a quiet sense of rebellion. The series reflects Serre’s evolving dialogue between sensuality and structure - a statement of identity where fabric becomes armor and movement becomes self-expression.
A deep red, an affirmed intensity, an enduring elegance. This campaign showcases the heritage and iconic strength of Hennessy V.S.O.P through a visual approach that plays on material density and the power of contrasts. A work that conveys the warmth, nobility, and modernity of the Maison.
Simon Escourbiac created the product and still life shots for Givenchy’s L’Interdit Mascara film and the shoot. His precise and cinematic approach enhances the sculptural beauty of the object through sharp contrasts, reflections, and textures. The result is a bold visual universe where black lacquer, fire, and light interplay to express the power and intensity of Givenchy’s icon. Agency : BETC
Symphonie, the latest film by the duo L’EAU À LA BOUCHE, unfolds as a visual score where each frame carries a soft, almost musical tension.The film builds a dreamlike yet intimate atmosphere, inviting the viewer to surrender to the emotion of the gaze. An alchemy of artists L’EAU À LA BOUCHE Studio was born in late 2022 from the encounter between photographer Lucian Bor and editor-director Erwan Lozachmeur. By merging their worlds, they combine visual finesse with narrative precision, an alchemy shaped by over twenty years of experience working for renowned brands and magazines such as British Vogue, Vogue Italia, Swarovski, Lancel, Air France, Aubade, L’Oréal, Dior, and Bompard. What stands out in Symphonie is its elegant simplicity. A pattern, a gesture, a whispered light - everything becomes expression. The editing is precise, never excessive, letting restraint carry the emotion. Their cinema does not shout. It suggests, murmurs, and questions.
Dark Matter: Óscar Calleja Shoots Fragrance for Massimo Dutti • For Massimo Dutti's fragrance campaign, Óscar Calleja works almost entirely in shadow. The bottles emerge from darkness slowly, their gradients moving from deep black to warm amber or cool grey. No props, no staging. Just light, glass and restraint. It is photography that trusts the object completely. And the object, here, is more than worthy of that trust.
Christophe Jager shoots the Azzaro Wanted fragrance campaign in a world of raw materials and amber light. Wood, resin, dark textures set against the iconic gold bottle, each image steeped in warmth and depth. A study in contrast, where the brutal and the refined find common ground.
Perfume is, by nature, invisible. SFX artist Pauline Choffé, working with the photographer duo Antinomia, sets out to change that. For the Replica fragrance line, each olfactive note becomes a tangible thing. Vanilla pods, caramelised sugar, orange peel, ylang ylang, lily of the valley. Arranged on white with quiet generosity, they appeal to every sense at once. The approach feels deeply Margiela. Transparent, unadorned, trusting the ingredients entirely. No seduction, just presence. These images make you feel like you can almost smell the fragrance. A second series, shot on black, is coming.
Quiet Objects: Óscar Calleja Shoots Jewellery for Massimo Dutti • There is something almost archaeological about Óscar Calleja's jewellery work for Massimo Dutti. Each piece is treated less like an accessory and more like a found object, worthy of study. The palette is deliberately cool and restrained, moving between steel blue, warm sand and deep black. Architectural props, curved metal sheets, smooth spheres, folded paper, give the pieces a sculptural context without ever competing with them. The compositions feel considered rather than constructed. Calleja's light here is softer than in his editorial work, but no less precise. It wraps around pendants and chains with a quiet intensity, letting texture and form do the talking. The result is a campaign that feels closer to a gallery than a catalogue. Confident, understated, and entirely in step with what Massimo Dutti does best.
Floral by Thyrse Film by Thomas Legrand
Clear Vision: Óscar Calleja Shoots Eyewear for Hugo Boss • Ice, mist and darkness. Óscar Calleja's campaign for Hugo Boss eyewear is built on a single, uncompromising set: frosted glass blocks emerging from smoke against a near-black background. The frames rest on these structures as if preserved in them. The light is cold and precise, giving each pair a mineral authority that feels entirely in step with the Boss aesthetic. No distraction, no colour. Just form, clarity and the kind of restraint that takes real confidence to pull off.
Our SFX artist Pauline Choffé created the special effects for Louis Vuitton’s latest beauty film. Her mastery of material and motion brought the products to life through refined textures and light effects, blending science and artistry to enhance the cinematic identity of the Maison. This collaboration highlights her signature approach, where experimentation and precision meet luxury and innovation. Director : Damien Krisl
For Ole Lynggaard Copenhagen, Henrik Bülow captures a luminous and sensual vision of modern femininity. His images, sculpted by light, reveal a dialogue between strength and softness, confidence and grace. Shot with model Hana Jirickova, the campaign balances intimacy and sophistication. Each gesture, each shadow, each reflection becomes part of a quiet choreography where the jewelry feels alive, as if it were an extension of the body. The result is timeless and deeply human. Bülow’s photography transforms high jewelry into emotion, blurring the line between portrait and reverie. Client: Ole Lynggaard Copenhagen Creative Director: Charlotte Lynggaard Photographer: Henrik Bülow Model: Hana Jirickova Stylist: Cecilie Thorsmark Larsson Hair: Trine Skjøth Makeup: Mette Thorsgaard Production: WeTouch Imagework Retouching: The Lab CPH Agent: Laetitia de Tugny @ Crætive Paris
CACTUS NEW ISSUE - Coming this winter
Everything in this film moves. A single drop falls, ripples expand, ink blooms in water, petals dissolve at the edges. For the launch film of Kenzo Flower Indigo, SFX artist Pauline Choffé builds a world that is entirely liquid, entirely blue. The fragrance notes are there if you look for them. Iris unfurling in slow motion. Vanilla pod catching light against an electric sky. But the film never pauses to explain itself. It simply pulls you in, deeper and deeper, until the bottle appears like something that has always lived underwater. Sensory, immersive and completely unhurried. A film you watch more than once.
For the new Rouvenat high jewelry campaign, Lucian Bor brings his singular visual language to the Maison. True to his practice of projection, he sculpts the jewels with light and shadow, creating a graphic interplay where matter becomes almost immaterial. His gaze, both technical and poetic, reveals the Rouvenat pieces from a new perspective - between abstraction and precision, modernity and heritage.
Red, deep red, burning red. Christophe Jager shoots the Or Rouge campaign in a world of pure intensity, where texture becomes image and colour becomes matter. Liquid spheres, organic forms, crimson light — the collection's power translated into something visceral and alive. Science as beauty, beauty as obsession.
For the fourth consecutive season, Alessandro Sorci shoots the AKONI campaign. The photographer captures the essence of the brand through a refined and sophisticated visual approach, where eyewear becomes true design objects. Between deep shadows and metallic reflections, the frames reveal themselves in their finest details - sculpted hinges, architectural lines, gradient lenses. Alessandro transforms each model into a study of light and material, highlighting the craftsmanship that characterizes AKONI. A collaboration that endures and asserts itself, reflecting a shared vision between the photographer and the brand. Photography: Alessandro Sorci for AKONI Post: Milk Postproduction @milkpostproduction
Alessandro Sorci signs the campaign for the new Oakley Flex Scape, transforming sports eyewear into futuristic fashion objects. "Half goggles, half glasses. Full Oakley" speaks to a generation that no longer separates performance and lifestyle. Against a deep blue backdrop, models wear the Flex Scape with an attitude that transcends sport. Photography: Alessandro Sorci for Oakley Art Direction: Tommaso Garner Post Production: Studio Wolfram @studiowolfram, Production: True Color Films Talent: @easytigerz @yelibetilahun
For La Roche-Posay’s Hyalu B5 skincare campaign, Simon Escourbiac captured the freshness and precision of dermatological beauty through pure light and texture. His imagery reveals the sensorial power of the formula — transparency, hydration, and clarity — in perfect harmony with the brand’s scientific and minimal aesthetic. Between portrait and still life, each visual embodies the essence of clean beauty and confidence in the skin. Agency : Dowtown
A fragrance, a sensation, a story of light and fluidity. This personal project captures the Mediterranean freshness and vibrant radiance of Neroli Portofino through an artistic approach where image becomes a sensory experience. Between visual intensity, the sensual energy of aquatic movements, and poetry, the film stages a dialogue between nature and sophistication, substance and emotion. (Film director : Alizée Patton / Art Direction: Caroline Pauleau / DOP & SFX: Lema Isback)
Lingerie, accessories and jewelry in perfect harmony. A refined interplay of textures and gestures captured in timeless tones, where sensuality meets simplicity. Each frame reveals the quiet confidence of femininity - intimate, modern, and effortlessly elegant.
Golden droplets, translucent spheres, cactus in raw light. Christophe Jager captures the Pure Shots collection in a world where the active ingredient becomes the image, suspended between the organic and the scientific. Precise, luminous, alive.
For Numéro Art Magazine, illustrator and visual artist Ilias Walchshofer revisits the iconic Lady Dior through a series of AI-enhanced illustrations celebrating ten years of dialogue between fashion and contemporary art. His compositions reinterpret the famous bag as a sculptural object, placing it within imaginary museum spaces where art history meets digital fantasy. Between realism and abstraction, Ilias builds a bridge between craftsmanship and innovation, tradition and reinvention. Each piece pays homage to Dior’s creative heritage and to the visionary artists who have shaped the project, from Marc Quinn and Eva Jospin to Lee Ufan. The result is a visual symphony that celebrates texture, symbolism and timeless elegance. Editorial: Numéro Art Magazine Text: Maïlys Celeux-Lanval Illustrations: Ilias Walchshofer
Henrik Bülow directs for KXNGS, the London-based cycling supplement brand, a film that places the rider at the centre of something elemental. Indoor effort, outdoor forces, a body pushing through rain and resistance as if the elements had followed him inside. Performance as atmosphere, endurance as image.
Henrik Bülow shoots the Villao campaign in stripped-back black and white, the clothes observed with the same quiet attention he brings to portraiture. Bodies at rest or in movement, each frame unhurried, each look allowed to breathe. Clean, direct and effortlessly elegant.
For AD Magazine, Henrik Bülow transforms high jewelry into objects of mystery and emotion. His still lifes, inspired by classical painting, combine shadow, matter and light to reveal the quiet power of craftsmanship. Each image is both a portrait and a story, where precious stones seem to breathe within timeless compositions. Far from the codes of traditional luxury, Bülow creates visual poems that speak of texture, heritage and human touch. The result is intimate and hypnotic, where the brilliance of jewels meets the depth of silence. (AD & Stylist : Sarah de Beaumont)
Alessandro Sorci crafts the visual identity of Darphin's new Stimulskin Plus collection. A cream and a serum, housed in refined refillable containers designed as premium objects in their own right. The series elevates skincare packaging into the realm of high-end craftsmanship. Sorci's lens treats each écrin as a sculptural statement, where sustainable design and luxury are not opposites but a single, considered gesture.
Henrik Bülow creates a world apart for the Aesop fragrance campaign. Silhouettes in double exposure, bodies dissolving into landscape, products absorbed into atmosphere. Colour, grain, light used as emotional states rather than technical choices. A campaign that exists somewhere between photography and painting. Completed by a film.
Peach, peony, coral light. Christophe Jager immerses the Lancôme Idôle fragrance in a world of ripe textures and saturated warmth, where fruit and flower collide in full bloom. Sensory, generous, unapologetically alive.
In her new collection Materia, Domitille Basso crosses her floral design practice with her stylist background. After eight years at Saint Laurent as a textile and embellishment designer, her heightened sensitivity to materials, colours, and textures now finds expression in the botanical world through floral compositions, arrangements and staging. Materia thus marks a pivotal moment in the evolution of her practice, where her two worlds and areas of expertise merge. She embroiders real flowers onto found fabric samples before creating garments that overflow with life. Flowers are no longer a printed image or drawn and manufactured motifs, as is often the case in fashion, but rather the material and presence themselves. The image comes alive. Domitille Basso’s approach is marked by a vitalist approach, radical experimentation, and ecological awareness. She follows upcycling principles, using second-hand garments and fabric remnants as her base before revitalizing them with flowers, leaves, and seashells. She observes the world around us, and finds forms, materials, and colours in their raw state. Domitille Basso concludes her series with a final cycle: a series of photographs conceived as paintings, uniting the various outfits in more contrasting and startling associations. Again, colours and textures blend, returning to their organic state. In a continuous flow, Domitille Basso explores the infinite possibilities of combination: one form generates another, which in turn suggests a new one—in a living chain of metamorphoses. Her work, driven by a sensitivity that is almost Pythagorean, allows a continuous movement in which each transformation already contains the next, and matter itself sparks the imagination. Thank you @mothernatureslave for her precious hands & @oonadoyle for her words
For the KENZO window displays, Cloé Vriet designed and handcrafted monumental paper poppies, fully shaped by hand. Their bold, vibrant colors combined with a rhythmic, graphic structure create a striking visual presence. This large-scale work, closer to architectural construction than delicate detailing, reveals another facet of the artist’s universe, where the power and monumentality of paper take center stage. Event followed by PR event with a handcrafted work on small paper poppies.
Alessandro Sorci reveals the mechanical complexity of the Urwerk UR-150 Scorpion for the latest issue of BIC Collection, in collaboration with Bucherer. The photographer explores watches as engineering artworks, capturing visible movements, textured dials and sculpted cases in dramatic light. Each image celebrates Swiss haute horlogerie - from visible complications to artisanal finishes. Gradient backgrounds and geometric structures create a contemporary setting for these exceptional pieces, transforming watch photography into artistic exploration. Photography: Alessandro Sorci for BIC Collection x Bucherer Creative Direction: Ric Ferrol Design: Poised Studio Post-production: Milk Post Production
Oscar Calleja reimagines skincare codes for H/Sable Labs. Between casual daily life and sophisticated staging, the series transforms skincare products into contemporary objects of desire. The approach mixes worlds - streetwear and gastronomy, minimalism and fantasy - repositioning skincare as a lifestyle element rather than mere beauty routine.
For Templier, Henrik Bülow captures the sculptural purity of Raymond Templier’s modernist jewelry. His photographs reveal the radical simplicity and architectural tension of these pieces, icons of movement and light. The series celebrates precision, shadow and skin as equal protagonists. Between softness and structure, Bülow transforms jewelry into living forms, timeless and human. The imagery evokes both cinema and sculpture, honoring the spirit of innovation that defined Templier’s design philosophy. (Agency : Cake Design)
Alessandro Sorci photographs the rare archive collection of Milanese silversmith San Lorenzo, exclusively available through Abask. Thirty-seven pieces, produced between 1971 and 1992, designed by the likes of Afra and Tobia Scarpa, Lella and Massimo Vignelli, Franco Albini and Franca Helg. Objects that sit at the exact intersection of modernism and craft. Shot against a deep crimson backdrop, each piece is given the space and attention it deserves. Photography: Alessandro Sorci Creative Direction: Nick Vinson San Lorenzo x Abask
Prize Catch: Óscar Calleja Shoots Louis Vuitton for Woman Magazine • A claw machine, hundreds of plush toys, and a Louis Vuitton bag. Óscar Calleja's editorial for Woman Magazine is one of his most playful to date, and one of his most precise. The tension between luxury and fairground is the whole point. The bags, unmistakably Vuitton, hold their own amid the chaos of stuffed pandas and cartoon cats. Desired objects in an ocean of desired objects. The joke is sharp, and the photography is sharper.
A poetic exploration where fire meets frost. Between the ephemeral beauty of flowers, the sharp elegance of flames, and the delicate textures of frozen petals, Jean-Baptiste Degez, with SFX by Pauline Choffe and floral styling by Thyrse, captures a suspended moment of transformation through photography and video. This personal project reveals nature’s dual essence, fragile yet fierce, fleeting yet eternal, and intertwines it with the sensual world of fragrance. Discover the full series of photos and videos in the carousel below. (AI on videos by Felix Maillet)
Oscar Calleja transforms Massimo Dutti fragrances into elements of daily life for "Les Matières" collection. The bottles rest on colored soap blocks or integrate into compositions evoking the world of self-care and bathroom rituals. Between glass shelves and grooming objects, the series celebrates perfume as an integral part of our intimate routines. An approach that demystifies luxury to anchor it in the tactile and sensory reality of self-care.
For Chanel Sublimage's makeup line, photographer Simone Cavadini and SFX artist Pauline Choffé reduce the world to spheres and darkness. Amber, sand, ivory. The shades of the foundation range become planetary forms, luminous against black. The bottles emerge from this abstract landscape with the authority of objects that need no introduction. The result is both product photography and something closer to painting.