Pauline Choffe
SFX
SFX artist Pauline Choffé has earned a reputation as a true magician of the real. A graduate of ENSAAMA, she developed an early fascination for materials and structures, which she now explores through her mastery of special effects for photography and film. Fire, frost, smoke, liquids, powders, textures, bubbles - everything others might imagine in 3D, she chooses to create tangibly, in front of the camera.
Her pursuit of the real reflects both scientific precision and artistic inventiveness. Each project becomes a laboratory where she observes, experiments, and engineers new solutions to bring the impossible to life. This approach has shaped a distinctive visual language where matter takes centre stage and spectacle arises from the encounter between technique and poetry.
Curious, meticulous, and endlessly inventive, Pauline continuously seeks new ways to surprise and inspire. Her expertise is sought after by major luxury and beauty houses who value her unique blend of reliability, creativity, and vision. More than a technician, she is a creator who transforms constraint into imagination, turning the laws of physics into visual art.
Collaborations include YSL, Lancôme, Armani, Dior, Chloé, Givenchy, Coty, Garnier, Clinique, Cartier, Tom Ford, Hennessy, Overda, Shu Uemura, Rémy Martin, Krug, Moët, Perrier, Pommard, Ralph Lauren, Make Up For Ever, Yquem, Clarins, Lancaster...
Recent Stories
MAR
CHANEL SUBLIMAGE | PAULINE CHOFFE
For Chanel Sublimage's makeup line, photographer Simone Cavadini and SFX artist Pauline Choffé reduce the world to spheres and darkness. Amber, sand, ivory. The shades of the foundation range become planetary forms, luminous against black. The bottles emerge from this abstract landscape with the authority of objects that need no introduction. The result is both product photography and something closer to painting.
FEB
REPLICA BLACK | PAULINE CHOFFE
Where the white series brought ingredients into the light, this one pulls them under. SFX artist Pauline Choffé and photographer duo Antinomia work here in near-total darkness, letting smoke, water, minerals and bark emerge from black as if surfacing from memory. The sensory logic is the same, but the register has shifted entirely. Each note is still visible, the way things are visible by moonlight. Recognisable, but altered. Perfume as the unconscious. Margiela as only Margiela can.
NOV
LOUIS VUITTON | PAULINE CHOFFÉ
Our SFX artist Pauline Choffé created the special effects for Louis Vuitton’s latest beauty film. Her mastery of material and motion brought the products to life through refined textures and light effects, blending science and artistry to enhance the cinematic identity of the Maison. This collaboration highlights her signature approach, where experimentation and precision meet luxury and innovation. Director : Damien Krisl
NOV
LIERAC | PAULINE CHOFFÉ
For the Lierac Premium campaign, SFX artist Pauline Choffé takes us inside the formula. Cells seen under magnification, botanical extracts caught in motion, golden textures that read as both organic matter and precious material. The microscopic and the luxurious occupy the same frame, and the tension between the two is exactly the point. Director Wilfried Martin structures the film around this duality. Science on one side, sensoriality on the other. White sandalwood petals beside Petri dishes. Baobab RNA filmed like something alive. The Lierac Premium range, serum, mask, eye cream, emerges from this golden world as its natural conclusion. Ten years of research, five patents. Choffé makes that rigour visible without making it cold.
NOV
FILM CASSANDRE YSL | ALESSANDRO SORCI x PAULINE CHOFFÉ
NOV
CHANEL | PAULINE CHOFFÉ
For Chanel Sublimage's makeup line, photographer Simone Cavadini and SFX artist Pauline Choffé reduce the world to spheres and darkness. Amber, sand, ivory. The shades of the foundation range become planetary forms, luminous against black. The bottles emerge from this abstract landscape with the authority of objects that need no introduction. The result is both product photography and something closer to painting.
FEB
REPLICA WHITE | PAULINE CHOFFE
Perfume is, by nature, invisible. SFX artist Pauline Choffé, working with the photographer duo Antinomia, sets out to change that. For the Replica fragrance line, each olfactive note becomes a tangible thing. Vanilla pods, caramelised sugar, orange peel, ylang ylang, lily of the valley. Arranged on white with quiet generosity, they appeal to every sense at once. The approach feels deeply Margiela. Transparent, unadorned, trusting the ingredients entirely. No seduction, just presence. These images make you feel like you can almost smell the fragrance. A second series, shot on black, is coming.
FEB
FILM ECHOES BY Thibault Jouvent | PAULINE CHOFFE
NOV
CARTIER | PAULINE CHOFFÉ
For Cartier’s Trinity campaign, SFX artist Pauline Choffé created refined material effects that bring the collection’s symbolic forms to life. Playing with textures, reflections, and movement, she designed poetic environments where water, sand, and light subtly echo the timeless harmony of the three rings. Her craftsmanship highlights Cartier’s heritage of elegance through a meticulous fusion of technique and emotion. Agency : Publicis
JAN
KENZO FLOWER INDIGO FILM | PAULINE CHOFFE
Everything in this film moves. A single drop falls, ripples expand, ink blooms in water, petals dissolve at the edges. For the launch film of Kenzo Flower Indigo, SFX artist Pauline Choffé builds a world that is entirely liquid, entirely blue. The fragrance notes are there if you look for them. Iris unfurling in slow motion. Vanilla pod catching light against an electric sky. But the film never pauses to explain itself. It simply pulls you in, deeper and deeper, until the bottle appears like something that has always lived underwater. Sensory, immersive and completely unhurried. A film you watch more than once.
NOV
ISSEY MIYAKE | PAULINE CHOFFÉ
Water ripples. A driftwood fragment pierces the surface. The iconic bottle emerges from its element, refracted, suspended, weightless. For the launch of L'Eau d'Issey Pour Homme Eau de Parfum, the new refillable fragrance, Pauline Choffe brings her SFX expertise to the product sequences, building a world of fluid textures and aquatic materiality around the flacon. Glass and water become one.
JAN
MATTER & BEAUTY | PAULINE CHOFFE
In this personal series, photographer Roberto Greco and SFX artist Pauline Choffé approach beauty products the way an artist approaches a found object. A mascara against a pale horizon. A lipstick submerged in violet water. A compact dismantled into geometric abstraction. An Aesop bottle under a cascade of silver. The brands are recognisable but incidental. What drives each image is texture, colour and the pleasure of looking at things very closely. Choffé's surfaces, whether liquid, mineral or molten gold, give Greco's compositions their charge. A series that sits comfortably between beauty photography and something more personal. Which is exactly where the best work tends to live.
NOV
PAULINE CHOFFE | PORTFOLIO PHOTO + FILM
Discover Pauline Choffe’s latest “Photo + Film” portfolio, a curated selection of images showcasing her unique creative vision. 📷 View and download directly below. For a custom edit or theme-based portfolio, please email laetitia@aecreative.paris