LIERAC | PAULINE CHOFFÉ

For the Lierac Premium campaign, SFX artist Pauline Choffé takes us inside the formula. Cells seen under magnification, botanical extracts caught in motion, golden textures that read as both organic matter and precious material. The microscopic and the luxurious occupy the same frame, and the tension between the two is exactly the point. Director Wilfried Martin structures the film around this duality. Science on one side, sensoriality on the other. White sandalwood petals beside Petri dishes. Baobab RNA filmed like something alive. The Lierac Premium range, serum, mask, eye cream, emerges from this golden world as its natural conclusion. Ten years of research, five patents. Choffé makes that rigour visible without making it cold.