LOUIS VUITTON 200 ANS EVENT | CLOÉ VRIET

Ephemeral scenography designed for the pop-up bookstore at Louis Vuitton’s Saint-Germain flagship, created to celebrate the release of L’Audacieux — a book marking the 200th anniversary of the founder’s birth. In collaboration with Atelier LUM, Cloé Vriet designed and produced an immersive installation transforming the store into a monumental, poetic, and minimalist library. The space, entirely composed of white books with embossed edges, evokes the quiet elegance of paper and the precision of handcrafted work. Bright orange niches contrast with the monochrome walls, drawing the eye to the iconic book written by Caroline Bongrand. An enveloping audio experience invites visitors to listen to excerpts from the book inside a cocoon-like capsule, blending intimacy with refined luxury. A tribute to craftsmanship, literature, and the bold creative spirit of the Maison Louis Vuitton.