ISSEY MIYAKE | PAULINE CHOFFÉ

Water ripples. A driftwood fragment pierces the surface. The iconic bottle emerges from its element, refracted, suspended, weightless. For the launch of L'Eau d'Issey Pour Homme Eau de Parfum, the new refillable fragrance, Pauline Choffe brings her SFX expertise to the product sequences, building a world of fluid textures and aquatic materiality around the flacon. Glass and water become one.

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