KENZO FLOWER INDIGO FILM | PAULINE CHOFFE

Everything in this film moves. A single drop falls, ripples expand, ink blooms in water, petals dissolve at the edges. For the launch film of Kenzo Flower Indigo, SFX artist Pauline Choffé builds a world that is entirely liquid, entirely blue. The fragrance notes are there if you look for them. Iris unfurling in slow motion. Vanilla pod catching light against an electric sky. But the film never pauses to explain itself. It simply pulls you in, deeper and deeper, until the bottle appears like something that has always lived underwater. Sensory, immersive and completely unhurried. A film you watch more than once.