REPLICA WHITE | PAULINE CHOFFE

Perfume is, by nature, invisible. SFX artist Pauline Choffé, working with the photographer duo Antinomia, sets out to change that. For the Replica fragrance line, each olfactive note becomes a tangible thing. Vanilla pods, caramelised sugar, orange peel, ylang ylang, lily of the valley. Arranged on white with quiet generosity, they appeal to every sense at once. The approach feels deeply Margiela. Transparent, unadorned, trusting the ingredients entirely. No seduction, just presence. These images make you feel like you can almost smell the fragrance. A second series, shot on black, is coming.