ESTEE LAUDER | SIMON ESCOURBIAC

Light diffused through mountain air. A flower that survives where nothing should. Simon Escourbiac shoots the Re-Nutriv Ultimate Lift Regenerating Youth Eye Crème campaign around the Precious Gentian, the rare survivalist flower at the heart of the formula. Luminous petals catch gold, crystal droplets rest on translucent surfaces, the ingredient elevated to icon. The set constructs a world where science and nature are indistinguishable. Skin is strengthened. The flower endures.