INFINIMENT COTY | JEAN-BAPTISTE DEGEZ x PAULINE CHOFFE

For Infiniment Coty Paris, our film director Jean-Baptiste Degez and our SFX artist Pauline Choffé joined forces with floral designer Garance du Nord to create a series of films celebrating the poetic power of each fragrance of INFINIMENT COTY. Over three weeks of filming, they explored the 14 universes of Infiniment Coty Paris, each inspired by an original fragrance imagined by Sue Nabi and Nicolas Vu. Every perfume became a story, every shot a metaphor - water, petals, pigments and textures were sculpted and filmed like living matter. This artistic team between image, substance and scent brought to life Coty’s vision of a renewed perfumery, one that embraces both innovation and emotion. Through their collaboration with COTY, Jean-Baptiste, Pauline and Garance translated invisible notes into tangible sensations, revealing the intimate connection between fragrance, art and movement. (Agency : COTY)