STORIA JEWELRY | OSCAR CALLEJA

Oscar Calleja recontextualizes luxury jewelry through the lens of the everyday for Storia. Precious metals meet crushed aluminum, gold chains embrace melting ice cream, and diamonds rest in egg cartons - creating a tension between value and banality. The series dismantles the traditional jewelry narrative of aspiration and exclusivity. By placing fine pieces within mundane contexts, Calleja questions our automatic associations between precious objects and precious moments. A vintage radio becomes as worthy a display as a velvet box, suggesting that luxury exists not in the object but in the story we assign to it.