SUMMER FRIDAYS | OSCAR CALLEJA

Oscar Calleja transforms Summer Fridays into a playground of textures and unexpected pairings. Beauty products mingle with tropical fruits, beach essentials, and everyday objects - creating a visual vocabulary where skincare feels less like discipline and more like vacation. The campaign captures the brand's DNA: that Friday feeling bottled. Through playful compositions and sun-soaked palettes, Calleja suggests beauty routines can be as spontaneous as a beach day, as satisfying as biting into fresh fruit. Products become props in summer stories rather than steps in regimens.