WHERE AMBITION MEETS EXECUTION

photo by henrik Bülow

TALENT REPRESENTATION

Our collective brings together singular talents united by excellence, innovation, and a deep understanding of current aesthetic codes. Each artist brings their unique vision to a creative ecosystem where individuality strengthens the collective force.

With two decades of expertise in talent representation, Laetitia de Tugny and Benoit Dreyfus founded Crætive Paris. Our monogram æ embodies four fundamental alliances: Art & Expertise, Artist & Experience, Authenticity & Expression, Ambition & Execution.

film by jean-baptiste degez • sfx  by pauline choffé for infiniment coty

PRODUCTION

At Crætive Paris, we transform creative visions into tangible realities with masterful execution. Our approach fuses French creative heritage with contemporary international perspectives. Tradition and innovation define our unique signature.

Based in Paris with global reach, we operate as a creative talent agency and production house. We believe that true luxury lies in authenticity, craftsmanship, and emotional resonance.

ILLUSTRATION BY Ilias Walchshofer 

our VALUES

From conception to delivery, we orchestrate every production with absolute excellence. Our photo and film expertise transforms ambitious ideas into exceptional visual works. We create experiences that leave lasting impressions and elevate brands.

Excellence is never accidental. It’s the result of high intention, sincere effort, intelligent direction, and skillful execution. These intertwined principles guide every collaboration, shaping the future of visual excellence where artistry meets expertise.

Recent Stories

6.
NOV
CAMPAIGN

INFINIMENT COTY | JEAN-BAPTISTE DEGEZ x PAULINE CHOFFE

For Infiniment Coty Paris, our film director Jean-Baptiste Degez and our SFX artist Pauline Choffé joined forces with floral designer Garance du Nord to create a series of films celebrating the poetic power of each fragrance of INFINIMENT COTY. Over three weeks of filming, they explored the 14 universes of Infiniment Coty Paris, each inspired by an original fragrance imagined by Sue Nabi and Nicolas Vu. Every perfume became a story, every shot a metaphor - water, petals, pigments and textures were sculpted and filmed like living matter. This artistic team between image, substance and scent brought to life Coty’s vision of a renewed perfumery, one that embraces both innovation and emotion. Through their collaboration with COTY, Jean-Baptiste, Pauline and Garance translated invisible notes into tangible sensations, revealing the intimate connection between fragrance, art and movement. (Agency : COTY)

CreativeParis, Film, Fragrance, Texture, JeanBaptisteDegez, PaulineChoffe, InfinimentCoty, SFX

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5.
NOV
CAMPAIGN “Come Play With Us"

FURLA | OSCAR CALLEJA

Oscar Calleja captures the playful spirit of Furla's "Come Play With Us" campaign. The signature clasp pouches form a kaleidoscope of colors - from emerald green to burgundy via metallic pink - like an invitation to chromatic play. The photographer transforms each bag into a visual playground. Hands with multicolored nails, liquid leathers on monochrome backgrounds, textures that dialogue with light. The approach is joyful and sophisticated, celebrating the Italian accessory as an object of daily pleasure. (Production by Craetive Paris)

fashion, CreativeParis, Photography, Campaign, Accessories, OscarCalleja, Furla, CraetiveParis, CraetiveParisProduction

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5.
NOV
CAMPAIGN

SUMMER FRIDAYS | OSCAR CALLEJA

Oscar Calleja transforms Summer Fridays into a playground of textures and unexpected pairings. Beauty products mingle with tropical fruits, beach essentials, and everyday objects - creating a visual vocabulary where skincare feels less like discipline and more like vacation. The campaign captures the brand's DNA: that Friday feeling bottled. Through playful compositions and sun-soaked palettes, Calleja suggests beauty routines can be as spontaneous as a beach day, as satisfying as biting into fresh fruit. Products become props in summer stories rather than steps in regimens.

beauty, CreativeParis, Photography, Campaign, Lifestyle, Texture, Composition, OscarCalleja, Skincare, SummerFridays

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5.
NOV
CAMPAIGN

HENNESSY V.S.O.P | ALIZÉE PATTON

A deep red, an affirmed intensity, an enduring elegance. This campaign showcases the heritage and iconic strength of Hennessy V.S.O.P through a visual approach that plays on material density and the power of contrasts. A work that conveys the warmth, nobility, and modernity of the Maison.

still life, CreativeParis, Luxury, Photography, Campaign, AlizeePatton, Hennessy

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6.
NOV
CAMPAIGN

AESOP FILM | HENRIK BÜLOW

beauty, Campaign, Film, HenrikBulow, Aesop

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6.
NOV
EDITORIAL

AD CARAT MAGAZINE | HENRIK BÜLOW

For AD Magazine, Henrik Bülow transforms high jewelry into objects of mystery and emotion. His still lifes, inspired by classical painting, combine shadow, matter and light to reveal the quiet power of craftsmanship. Each image is both a portrait and a story, where precious stones seem to breathe within timeless compositions. Far from the codes of traditional luxury, Bülow creates visual poems that speak of texture, heritage and human touch. The result is intimate and hypnotic, where the brilliance of jewels meets the depth of silence. (AD & Stylist : Sarah de Beaumont)

CreativeParis, Luxury, Photography, Jewelry, StillLife, Art, Craftsmanship, HighJewelry, HenrikBulow, ADMagazine, Carat

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4.
NOV
TEASER

BVLGARI JEWELRY | ALESSANDRO SORCI

CACTUS NEW ISSUE - Coming this winter

AlessandroSorci, CreativeParis, BVLGARI, Luxury, Photography, Jewelry, StillLife, ArtDirection, Art, Campaign

6.
NOV
CAMPAIGN

CHANEL | PAULINE CHOFFÉ

For Chanel’s Sublimage campaign, SFX artist Pauline Choffé designed and executed the special effects that bring to life the visual signature of the line. Through precise work on textures, reflections, and fluid movements, she created the illusion of weightless, luminous matter - an aesthetic that captures the essence of Chanel’s timeless elegance. (Photographer : Simone Cavadini)

beauty, Luxury, Photography, Chanel, Film, PaulineChoffe, SFX, Sublimage, SpecialEffects

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5.
NOV
EDITORIAL

COLLABORATION WITH ILIAS WALCHSHOFER | KEVIN LARREGUY

For this editorial project, Kevin Larreguy joins forces with illustrator Ilias Walchshofer to merge photography and drawing into a single visual language. Each portrait was first imagined in its pure photographic form before welcoming illustration as a second layer of meaning. Together, they create a dialogue where image and line intertwine, transforming vision into fragrance and emotion into texture.

CreativeParis, Photography, Editorial, Collaboration, Fragrance, KevinLarreguy, IliasWalchshofer, Illustration, MixedMedia

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5.
NOV
ABOUT KARINA

KARINA TWISS | STRENGTH AND VULNERABILITY

Women are central to Karina Twiss’s practice. Her portraits balance sensitivity and confidence, often capturing quiet emotion and presence. Influenced by her Norwegian upbringing and connection to nature, her work reflects a sense of space and calm. Whether in a composed pose or a fleeting gesture, her images convey subtle emotion with clarity.

CreativeParis, Photography, Sensitivity, Portrait, KarinaTwiss, Women

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5.
NOV
EDITORIAL

LOLA LE LANN x MARINE SERRE | KEVIN LARREGUY

Kevin Larreguy captures actress Lola Le Lann for Marine Serre, blending fashion and attitude with a quiet sense of rebellion. The series reflects Serre’s evolving dialogue between sensuality and structure - a statement of identity where fabric becomes armor and movement becomes self-expression.

fashion, CreativeParis, Photography, Editorial, KevinLarreguy, LolaLeLann, MarineSerre, Portraits

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6.
NOV
EDITORIAL

NUMERO ART OCT 2025 | ILIAS WALCHSHOFER

For Numéro Art Magazine, illustrator and visual artist Ilias Walchshofer revisits the iconic Lady Dior through a series of AI-enhanced illustrations celebrating ten years of dialogue between fashion and contemporary art. His compositions reinterpret the famous bag as a sculptural object, placing it within imaginary museum spaces where art history meets digital fantasy. Between realism and abstraction, Ilias builds a bridge between craftsmanship and innovation, tradition and reinvention. Each piece pays homage to Dior’s creative heritage and to the visionary artists who have shaped the project, from Marc Quinn and Eva Jospin to Lee Ufan. The result is a visual symphony that celebrates texture, symbolism and timeless elegance. Editorial: Numéro Art Magazine Text: Maïlys Celeux-Lanval Illustrations: Ilias Walchshofer

fashion, CreativeParis, Art, Craftsmanship, IliasWalchshofer, Illustration, NumeroArt, AI, LadyDior, Digital

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5.
NOV
CAMPAIGN

ROUVENAT JEWELRY | LUCIAN BOR

For the new Rouvenat high jewelry campaign, Lucian Bor brings his singular visual language to the Maison. True to his practice of projection, he sculpts the jewels with light and shadow, creating a graphic interplay where matter becomes almost immaterial. His gaze, both technical and poetic, reveals the Rouvenat pieces from a new perspective - between abstraction and precision, modernity and heritage.

CreativeParis, Photography, Campaign, Modernity, Precision, LucianBor, Rouvenat

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5.
NOV
NEW FILM & SHOOT

TOM FORD NEROLI PORTOFINO | ALIZÉE PATTON

A fragrance, a sensation, a story of light and fluidity. This personal project captures the Mediterranean freshness and vibrant radiance of Neroli Portofino through an artistic approach where image becomes a sensory experience. Between visual intensity, the sensual energy of aquatic movements, and poetry, the film stages a dialogue between nature and sophistication, substance and emotion. (Film director : Alizée Patton / Art Direction: Caroline Pauleau / DOP & SFX: Lema Isback)

CreativeParis, Luxury, AlizeePatton, NeroliPortofino, Film, Fragrance, Mediterranean

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STORIES & EXPLORE

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